The fusing of behavioural knowledge with data science methods means that we can see some of applied behavioural science’s challenges in a completely new light.
How can we use online laboratory experiments to inform policy and practice?
Using data from a field experiment with 1m+ consumers, we can see exactly how consumers react when they receive an overdraft text message alert.
Stories of the last bank in town closing are grabbing headlines. But our research on consumer behaviour shows that the picture on the ground is more nuanced.